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D.R.I. Video Bonus Section - European Tour Footage (2004)
By Kristian Svitak 14 Aug, 2021
It took me awhile to figure out what would be the first post. Once I thought of Mr. Schneider it was obvious to me. The thought of it got me excited, I knew it would set the proper tone for the account. Once located at 10001 Lorain Ave, in Cleveland, Mr. Schneider ran Schneider’s Bike Shop. Mr. Schneider was so kind and welcoming to everyone. He made all of us feel special. I still meet skaters to this day that will talk about how “Mr. Schneider gave me a deal”. I learned years ago that I’m pretty sure he gave all of us deals. That’s the kind of guy he is. Mr. Schneider will always be an important part of Cleveland Skateboarding. He provided so many of us a happy place to go and so much joy as we walked out of his door with our new skateboards. Without carrying on anymore, the following words were provided by Mr. Schneider’s son, Ken. -KS “Schneider’s Bike Shop was founded on the west side of Cleveland in the late 1940’s. Ken Schneider worked there starting as a kid, and eventually bought it from his mom in the 70’s after his dad passed away. The store mostly focused on family-friendly casual bikes, and in the 80’s started to dip their toes into the growing bmx and skateboard scenes. Ken took pride in offering a big selection of skateboard decks and brands- something for kids just beginning and more serious skaters. He always liked to have new stuff and smaller Midwestern and Ohio brands, lots of stickers, t-shirts and promo giveaways. He wasn’t a skater, just a friendly guy who enjoyed b.s.’ing with the kids who came through the store. Over the years some of those kids went pro, became artists, started bands, got jobs and grew up with kids of their own. Ken was injured in a robbery in 2006 and wound down the store after that. He’s a happy retiree these days and has tons of great memories of his over 40 years at the shop.” -
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